ALTERNA HAIRCARE CAVIAR Anti-Aging® Infinite Color Hold Shampoo



SIZE 8.5 oz/ 250 mL

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo that protects, minimizes color fade, and replenishes moisture.

Key benefits:
– Preserves hair color, vibrancy, and shine
– Replenishes lost moisture
– Provides powerful color-fade protection

If you want to know more…
This luxurious shampoo features dual capture complex to provide UV protection, minimize color fade for lasting coloring vibrancy, and replenishes lost moisture. All products in the Infinite Color Hold collection deliver a synergy of antiaging benefits with powerful UV protection to help prevent wash-out, dry-out, and fade-out for healthy-looking hair.

What it is formulated WITHOUT:
– Parabens
– Sulfates
– Phthalates

What else you need to know:
This product is free of DEA/TEA, petrochemicals, and dyes.

Research results:
Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:
– 70 days lasting color and shine
– 100% of participants felt their color was rich, shiny, and vibrant
– 93% users agreed the test regimen combated fade-out
– 93% users agreed the test regimen combated dry-out
– 97% users agreed the test regimen gave them lasting color


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