Description
SIZE: 6.7 oz/ 200 mL
What it is: A gentle, neutralizing shampoo for gray, silver, and platinum blond hair that is prone to yellowing and brassiness.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Shine, Color protection, Brassiness
Formulation: Liquid
Highlighted Ingredients:
-Centaury Petal Extract: Naturally rich botanical pigment of indigo blue neutralizes brassiness and yellowing.
-Gentle Cleansing Base: Gently cleanses hair.
Ingredient Callouts: This product is free of parabens, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This gentle, non-purple shampoo uses botanical blue pigments to add subtle silver highlights to hair while reducing dullness, neutralizing yellow tones and counteracting brassiness. Hair becomes soft and full of volume and radiant shine. Does not contain synthetic colorants. Color-safe formula.
Clinical Results: In a clinical study based on consumer perception conducted on 32 people aged 42 to 68 using Shampoo with Centaury for 2 weeks:
– 97% felt hair color was revived
– 93% noticed a reduction in yellowing
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